Category: Events

The annual meeting of ReCOMed – Mediterranean Olive Oil Cities Network was successfully realized in Messinia, with the participation of 12 countries.

The Cultural Foundation «Routes of the Olive Tree» took part in the Council of Europe Cultural Routes Summer Seminar 2014, from 12th to 16th June in Santiago de Compostela, Spain (Cidade da Cultura Monte Gaiás).

The Cultural Foundation “Routes of the Olive Tree” was represented by the member of its scientific committee Mrs. Françoise Tondre,a former executive at the Council of Europe and an expert on European and international matters.

The agenda of the Seminar included issues of general and specific interest to the Cultural Routes, such as:

Institutional framework: Enlarged Partial Agreement on the Cultural Routes of the Council of Europe / Organization of activities in cooperation with the Council of Europe and other European bodies.

The “Routes of the Olive Tree” and other certified routes presented the recent activities carried out through their networks and proved how these activities contribute to the success of the itinerary and conform to the certification criteria: network management, synergies on research and development, protection of Europe’s history and cultural patrimony, cultural tourism and sustainable development.

During the 2nd part of the seminar, scientific collaborators of the Council of Europe presented best practices, guidelines for designing an itinerary, valorization of cultural patrimony and creation of a partners’ network for the development of an itinerary.

Council of Europe Cultural Routes 2014 – 2024 – Quo Vadis?

Innsbruck (Austria), 21-22 November 2013

The Cultural Foundation was represented by the Vice President of the CE Mrs. Marinella Katsilieri, who, in the framework of the International Congress under the title«Quality, Health and Mediterranean Diet: at the heart of Competitivity, Marketing and Strategies Commercialization of Olive Oil», presented the promotional strategies for Greek olive oil in the foreign markets.  Approximately 30 representatives from the Mediterranean countries participated in the Congress, which was organised by the National Agricultural University- Agro-pole Olivier – of Morocco and the International University of Andalusia in Spain.

The National Agricultural University- Agro-pole Olivier- of Morocco is among the most dynamic members of the Euromediterranean network the Routes of the Olive Tree and the Cultural Foundation « The Routes of the Olive Tree » has an active part in it, both as a co organizer and a promoter of the annual events.

On the occasion of this event, on February 26th 2013 was held the Meeting of the Olive Oil Producing Countries of the Mediterranean (Re.Co.Med), with the participation of all the Mediterranean olive oil producing countries. The Cultural Foundation «The Routes of the Olive Tree» is a founding member of the network and its official representative for Greece. During the meeting, the Cultural Foundation «the Routes of the Olive Tree» was represented by its delegate Mrs. Margarita Boviccelli, who took part in the works.
This double participation has a multilevel importance, considering that the Cultural Foundation «The Routes of the Olive Tree» was the only Greek actor to participate in the 2 important Mediterranean meetings that aimed at dissemination and promotion of intercultural dialogue among the Mediterranean countries.

The Foundation « The Routes of the Olive Tree » participated to the International Forum « Dieta Mediterranea » that took place at Imperia Chamber of Commerce, from 15th to 17th November 2012, in Italy.

The « Routes of the Olive Tree » participated for the second time in this important International Exhibition, which every year attracts culture and tourism professionals from all over the world as well as many local visitors.

At the invitation of the European Institute of Cultural Routes and in the framework of the Enlarged Partial Agreement on Cultural Routes between the European Committee and the Council of Europe , the « Routes of the Olive Tree » took part in the event, which this year was dedicated to cultural ecological heritage.

Visitors were impressed with the presentation of the « Routes of the Olive Tree » at the stand of the Council of Europe. This Euromediterranean project was promoted through various information materials and modern communication tools, including brochures, posters, promotion videos and an interactive cabin, where people had the opportunity to discover the itineraries in a realistic way.
The « Routes of the Olive Tree » also stood out by offering olive products, among which Kalamata olives, olive paste and Messinian olive oil made an impression!

The cultural itineraries « The Route of the Olive Tree » will participed to the international Fair « Crossroads of Europe », at the initiative of European Commission.

The European Commission is organising – in cooperation with the City of Pavia, in Italy – the first edition of theAnnual Fair on cultural tourism “Crossroads of Europe”. The focus for this first year is on Cultural and religious routes, with a new and different approach, morebusiness oriented.

The ‘Routes of the OliveTree’, as cultural and touristic itineraries, will be presented within a dedicated info session from 11:00 till 13:00 on Friday 8 June 2012, that will provide a strong appeal for the Tour operators and Media, at both European and international level, maybe using some good images of your itinerary.

The event will take place in Pavia (Italy) from 6 to 10 June 2012.

More information, the draft programme, access to registration for the conference and the form to fill for the b2b events, here, on the Website:
Crossroads of Europe – Pavia 2012

From November 4 to November 7, 2010, the Cultural Foundation « Routes of the Olive Tree » participated in the 16th edition of the International Heritage Show in Paris.

This year’s Show was dedicated to the Mediterranean Heritage and highlighted the synergies between actions developed by the leading actors of this heritage.

The Cultural Foundation was invited by the European Institute of Cultural Routes , which implements the programme of Cultural Routes of the Council of Europe, the body that recognised the network « the Routes of the Olive Tree» as a « Great European Cultural Route » in 2006. This year the Foundation presented an information stand on its activities and proposed tasting of products from the olive oil producing region that it crosses.

On the occasion, the Foundation had the pleasure to welcome, among others, the French ministers of Tourism and Culture, Herve Novelli and Frederic Mitterrand.